http://newsletter.lifetips.com/cat/8186/targeting-your-newsletter-audience/
Here is a site I found while searching for ways to reach your audience through the newsletter.
It is interesting because it's focus is email newsletters, which I don't think we are quite 100% ready to switch to. However, some of the tips right true...just the look of the newsletter can affect the audience. So I guess I need to understand what we feel is wrong with our current format?
Is it the look, size, amount of text? Please leave your feedback, I'd love to know what some one thinks.
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I don't really have a problem with the newsletter. I guess the only thing I would try to change is when it goes out. Normally, there are several things within the newsletter that have already occurred by the time we've received it.
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