I have come to questions the need for the monthly newsletter.
So much is happening in our church community and I believe our bulletin is more than capable
of relaying the information effectively to our Sunday audience.
Our time is so precious, there is little need to spend it in non-effective ways.
Perhaps the first bulletin of the month can highlight the monthly calendar events more completely then others.
Contractual requirements must still be met, but I feel that can be done very easily.
Here are some sites on creative bulletins and marketing techniques.
As always, your feedback is essential...please post your comments!!
Center for Church Communication has a great site titled Church Marketing that Doesn't Suck.
Church Product and Services.
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2 comments:
I think the newsletter is more for people who can't make it to church every Sunday. I think there are a lot of people like that here.
I know I enjoyed reading it when I no longer lived in town, but was still a member. Kind of kept me connected to home.
Currently, I like the newsletter. It really helps to see what will be coming up this month. Time is a precious commodity, and it helps me look ahead. There are things in it that aren't included in the bulletin (and shouldn't be) like birthdays and anniversaries. I think this lends to helping the congregation get to know each other better as this is such a large church.
Is there a problem getting the newsletter out?
I think we need to think of the monthly newsletter as a mission vehicle, especially directed at the non-attending members. We should focus more on ministry and the vision of the church and less on events (as a lot of these people don't come to church anyway). This may be the only time each month that some people have any contact with a church and our mission should be to make disciples for Christ.
We can still highlight upcoming events but the weekly bulletin may be a better vehicle for this.
Personally, I like the monthly bulletin and always look forward to the message from the Pastor.
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